Pay-per-click management (PPC) is the quickest and easiest way
to guarantee placement at the major Search Engines on a cost-per-click
basis. You only pay when someone actually clicks on your listing
and arrives at your site seeking additional information. Many Internet Marketing Campaigns begin with a Pay-per-click camapaign because of the low risk and high returns.
SEARCH ENGINE OPTIMIZATION
Search Engine Optimization (SEO) is a process that involves
changing attributes of your Web site to make it more appealing
to the Search Engines in exchange for higher rankings. Acclivity Marketing usually recommendeds testing keywords
with a Pay-per-click program before initiating an SEO campaign. Search Engine Optimization allows your web site to appear in the regular "organic" Search Results across all the major Search Engines. It is important to note that Search Engine Optimization is a process and not something that happens overnight. Depending on the Search Engine or Directory it can take anywhere between 2-8 weeks to start seeing results. This should not discourage anyone from engaging in Search Engine Optimization because the long term benefits are enormous and provides a Return on Investment in the 200% - 500% for some clients.
AFFILIATE PROGRAM MANAGEMENT
Affiliate Programs are ideal for companies looking to
increase their distribution throughout relevant content sites
all across the Internet. Affiliate programs can be set-up
on a cost-per-click or cost-per-action basis, meaning you only pay when one
of your affiliates actually sells a product, service or produces a lead. It is also important to note that a few affiliate programs can actually increase your link popularity and consequently help with Search Engine Optimization efforts.
Whether you are looking to acquire or retain customers, email
marketing and newsletters can produce measurable results when
done correctly. Acclivity Marketing only deals with opt-in or double
opt-in lists when formulating acquisition email campaigns.
INTERNET MEDIA PLANNING/BUYING
Looking to get your message out to your target market on the Internet using rich-media or traditional
ad-units? Carefully scheduled and executed Internet media plans can
help accomplish your branding, lead generation or e-commerce
goals. Acclivity Marketing's Media Buyers are experienced in product launches, Web site launches, promotional campaigns and branding campaigns.
WEBMASTER OUTREACH(LINKING PROGRAMS)
Relevant inbound links are one of the most important factors
in determining your Web sites position at the major Search
Engines. This does not include links from "link farms" or sites whose sole purpose is to artificially inflate links to trick the Search Engines. This practice is considered SPAM and could result in negative listings or possibly site banishment. Typically, legitimate Linking Campaigns are coupled with
Search Engine Optimization campaigns. Acclivity Marketing only uses ethical tactics approved by the major Search Engines to improve the rankings of client Web sites.